Hi! I’m Amanda Burke and welcome to A Brunette on Branding! As my first post, I want to explain to you how my love of branding first started.
- High school: A junior in high school, I took an introductory marketing class. Within the first week of taking the course, I knew a career in the marketing field was for me. However, I found it extremely hard to pinpoint exactly what I wanted to do. Then the infamous Cereal Project was assigned. In this project I had to create my own cereal and design a marketing campaign, decide the target market, and design a strategy for Krocodile Krunch to reach grocery stores shelves. As soon as the project was assigned I went straight to work. I was researching comparable cereal companies and determining what made them successful. I was looking at marketing strategies and picking-and-choosing what I wanted to use when I introduced my new product. I went through different non-profit organizations that Krocodile Krunch could sponsor. Basically, for the next few weeks I spent literally all of my free time working on this project. It was love at first assignment.
- Jump ahead to college: A sophomore into college, I took another marketing course. In this course, I worked with a group and rebranded Folgers coffee. We spent the entire semester comparing the brand to competitors, working on a new commercial, and designing a presentation to prove how this rebranding would help the company. This project solidified the fact that a career in branding was in my future.
Through A Brunette on Branding I want to give an outsiders view on brands. I am not professionally trained, and am only interpreting the brands based on my own experiences. I think what will make my blog unique is that I have a genuine passion for branding, and have since I was 16. I would love for any feedback and to connect with anyone/everyone who has the same passion as me. Thanks for reading!