What Is The Meaning Of Branding?

As I was looking at what’s new in the branding world (yes, that really is what I do in my free time) I stumbled upon this video from the Norwich Business School at the University of East Anglia. I think this video gives a perfect definition of what branding actually is, and why it is so important to have a great brand behind a product. I’ll still be writing a regular post sometime this week, but this video was too good to not share with everyone. Enjoy!

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About A Brunette on Branding

I am Amanda Burke: University of Wisconsin - Madison student, Life Sciences Communications major and novice blogger. Aside from my academic life, I am an Alpha Phi sister, undercover geek, Bulls fanatic, junk food lover and nail polish addict. A Brunette on Branding is a blog about brands. I deconstruct current marketing strategies, express my opinions on certain brands, and talk about what I think it takes to be successful in a world full of brand-hungry consumers. I’ll admit, I’m not an expert. But, I’ve found I have a knack for recognizing good branding techniques and want to express my own opinions on why I believe they work. It is my hope that through this blog I will: 1) educate other bloggers on branding 2) show branding experts my skills and 3) open the eyes of readers to the vast and complex world that is branding. Thank you in advance for visiting A Brunette on Branding. I hope I have given you a small insight on branding. I am open to any suggestions about my content, writing, layout, etc., as I am just starting out in this crazy world of blogging. Thanks!
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2 Responses to What Is The Meaning Of Branding?

  1. katiehkruse says:

    Very cool video! Thanks for sharing 🙂

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