In an age where nearly every idea is copied, innovation is crucial for a brand to be recognized as fresh and modern. Through the years many companies have had this same idea of innovation and their new products/services/deals have continued to make their brands flourish. Some are a little crazy, but that might just be what our new-idea-driven society feeds on. Here are some of my favorite brands providing new opportunities to consumers:
- Birthday Cake Oreos: The Oreo brand recently celebrated its 100 year anniversary! How did they celebrate? With a birthday party of course. The cookie company got creative and made limited-edition Birthday Cake Oreos. Oreo not only spread the word that it’s celebrating 100 years of being one of the most eaten cookies, they’re also showing appreciate to consumers by continuing to provide them with new opportunities, even if it’s as small as a new flavor.
- The Crayola crayon scented perfume: I hope everyone remembers what it was like to open a box of Crayola Crayons and smell the waxy scent. In appreciation of their customers, Crayola created a way to share the childhood scent with everyone. Obviously Crayola doesn’t specialize in beauty products, but was innovative and created a product completely out of its element. I’m not saying I would like to smell like a crayon all the time, but I think it’s a perfect example of how a brand needs to be creative for their consumers.
- The Oscar Mayer Weinermobile: I’ll first let you all know I’m singing the Oscar Mayer jingle in my head as I write this.It’s just so catchy. What I love about this brand is that it is so successful, without even thinking about their hotdogs. The birth of the Oscar Mayer Weinermobile was so innovative that it took the brand to a whole new level. There are whistles (a childhood dream gift for Neil in The Santa Claus) and there is the infamous mobile. I don’t know how many there are, but I’ve had the pleasure of seeing the Weinermobile numerous times in my life. (I even saw it on campus a few weeks ago!) I think this is great because it gives great recognition for the brand, without screaming “Buy Me!”
Overall, brands that want to succeed need to make sure they have new, fresh ideas. While the Oscar Mayer Weinermobile is on the more extreme end, something as simple as having a Birthday Cake Oreo or “Flavor of the Month” shows appreciation for the brands and appreciation for the consumers who have helped make the brands what they are today.