Just Do It. It’s so simple. Still, the Nike brand is able to take this slogan and turn it into a movement. I wouldn’t consider myself a serious athlete (walking to class is as athletic as I get) but even I can appreciate the phrase and will use it in my everyday life like, when writing papers, when not wanting to roll out of bed, or when contemplating doing laundry. Although I never really want to do any of these, I mentally hear “Just Do It” and immediately go about my day.
This brand is much more than a slogan though. For one, the mission is “to bring inspiration and innovation to every athlete* in the world.” Notice the disclaimer. Nike wants to ensure everyone is included in their brand, and says: If you have a body, you are an athlete. Well, there you go, I guess I am an athlete.
I think the Nike Foundation is one of the all-time best foundations. Not only is is targeting youth, but is being more specific and targeting young girls. I think this is great because when I think of sports, I think of football, baseball, soccer, track, etc. and usually link it with male athletes. Nike is helping push female potential – both on and off the fields. Focusing on young, impoverished women, the Nike brand is breaking it’s stereotypical male brand and breaking new ground.
I also love this brand because of the hope and aspiration it brings to people. Michael Jordan has his own brand of Nike’s, and now young basketball players want to buy the product to be “Like Mike.” Nike sponsors Tiger Woods, Derek Jeter and Lance Armstrong, and now young people want to achieve their same levels of skills. I’ve included a video that I believe sums up what the Nike brand stands for. Although it’s made specifically for the Air Jordan brand, I believe that the message it gives is the same.
As you can see, the Nike brand is hard at work to bring superior service to everyone. When it’s not launching a new product, it ‘s creating a Twitter/Facebook campaign (like the new #makeitcount campaign) to get others involved in the brand. And it goes above and beyond to support young, impoverished women to grow their potential and give them a better life. So, my dear readers, “Just Do It.” Do whatever you’ve been putting off for another day. Do what you’ve had on your bucket list for years but you’ve never had the guts to attempt. Do it because the Nike brand encourages you to