The Apple Doesn’t Fall Far From The Tree – The Apple Brand

This post is all about Apple. I’ll admit, I was anti-Apple because I thought it was the cool thing to be, but after much pressure from my friends and feeling like an outcast, I caved and bought my first Apple product – and my world was forever changed.

 I love the Apple brand because it is much like one of its founders, Steve Jobs. Steve was known as a visionary, as legendary and as an innovator. When I look at the Apple brand, all I can think of is adjectives like those and many more. Apple is innovative. When one product comes out, the company might stop and give itself a pat on the back, but then is back to work to start a new product or make new improvements.

Much like my other favorite brands, Apple does a lot to ensure it leaves a small environmental footprint. There is a whole division of Apple dedicated to monitoring its environmental impact. I think it is important for companies to be aware of their environmental influence, and I think Apple does a fantastic job monitoring it and explaining it to concerned consumers.

 Under the direction of Tim Cook, the new Apple CEO, Apple has transformed itself into a charitable company. I feel like every time I pick up the newspaper there is a new donation made for advancement in technology, education or health care. A company as large and as successful as Apple builds great brand recognition through things like donations and environmental consciousness and proves it is more than an electronic company.

 I cannot talk about the Apple brand without talking about its iconic logo. I think it is incredible that the Apple logo is recognized nearly everywhere in the world and the Apple name isn’t even included. It’s impressive that people know they are buying a quality product by simply seeing a common fruit.

 Why does Apple stand out? Innovation and dedication. Apple continues to provide superior products, while at the same time is dedicated to new ideas, environmental awareness and societal duties through donations. Apple with continue to strive because it is constantly introducing new products as well as giving to the community.


About A Brunette on Branding

I am Amanda Burke: University of Wisconsin - Madison student, Life Sciences Communications major and novice blogger. Aside from my academic life, I am an Alpha Phi sister, undercover geek, Bulls fanatic, junk food lover and nail polish addict. A Brunette on Branding is a blog about brands. I deconstruct current marketing strategies, express my opinions on certain brands, and talk about what I think it takes to be successful in a world full of brand-hungry consumers. I’ll admit, I’m not an expert. But, I’ve found I have a knack for recognizing good branding techniques and want to express my own opinions on why I believe they work. It is my hope that through this blog I will: 1) educate other bloggers on branding 2) show branding experts my skills and 3) open the eyes of readers to the vast and complex world that is branding. Thank you in advance for visiting A Brunette on Branding. I hope I have given you a small insight on branding. I am open to any suggestions about my content, writing, layout, etc., as I am just starting out in this crazy world of blogging. Thanks!
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