My love for branding wouldn’t exist if it wasn’t for Kellogg’s and Krocodile Krunch. So naturally, Kellogg’s is one of my all-time favorite brands. It may be corny to say that without Kellogg’s my passion for branding would be non-existent, but the truth is, it probably would! It’s crazy that one brand can change a girl’s life.
One thing I love about Kellogg’s is that the brand isn’t scared to point out that it has some flaws. On their corporate website, they have pages called “Challenges We Face” to explain what Kellogg’s struggles with and offers how they are trying to fix the challenges. I think this is so important for a brand because it is transparent and consumers can relate to it. No one is perfect, so why should a brand try to be?
Kellogg’s is unique in that it created its own philanthropy, the W.K. Kellogg Foundation. Since its creation, it has raised $5.5 billion in grants to support children, families and communities to help strengthen conditions to make children more successful as individuals. I think it’s great that a company as strong as Kellogg’s is going back to its roots and following its founder’s mission to give back to the community.
On top of its own philanthropy, Kellogg’s contributes and donates to many other non-profits and charitable organizations around the world, like American Red Cross and Action for Healthy Kids. They helped provide disaster relief from the Japan and Haiti earthquakes. They also promote children’s healthy eating by providing the means to encourage students to participate in school breakfast programs to eat healthy.
I think what makes Kellogg’s a unique brand is that it uses many different platforms to give back to the consumers. It gives grants to support success in children, as well as gives donations to various organizations to help create a better way of life. It also is a big component in world hunger, helping students at schools, as well as teaming up with
corporations like Walmart to end the cause. As all food companies do and should
continue doing, Kellogg’s has a strong position on healthy eating. I think the care this brand shows for its consumers and the transparency it provides for its consumers are two components that make this brand so successful and blog-worthy to me.