Author Archives: A Brunette on Branding

About A Brunette on Branding

I am Amanda Burke: University of Wisconsin - Madison student, Life Sciences Communications major and novice blogger. Aside from my academic life, I am an Alpha Phi sister, undercover geek, Bulls fanatic, junk food lover and nail polish addict. A Brunette on Branding is a blog about brands. I deconstruct current marketing strategies, express my opinions on certain brands, and talk about what I think it takes to be successful in a world full of brand-hungry consumers. I’ll admit, I’m not an expert. But, I’ve found I have a knack for recognizing good branding techniques and want to express my own opinions on why I believe they work. It is my hope that through this blog I will: 1) educate other bloggers on branding 2) show branding experts my skills and 3) open the eyes of readers to the vast and complex world that is branding. Thank you in advance for visiting A Brunette on Branding. I hope I have given you a small insight on branding. I am open to any suggestions about my content, writing, layout, etc., as I am just starting out in this crazy world of blogging. Thanks!

Dear Burson-Marsteller, This is Why I Make the Perfect #HBSI2013 Candidate

For my readers that don’t know, Burson-Marsteller is hosting a Twitter competition where young, eager public relations professionals have their chance to win an interview for the Harold Burson Summer Internship Program of 2013 (hence, the #HBSI2013 hashtag). This competition … Continue reading

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Expanding Awareness of Your Brand’s Position through PSAs: A Look at AT&T’s “It Can Wait” Campaign

If you haven’t seen any of the AT&T “It Can Wait” commercials, I strongly recommend you view them here. It’s obvious that texting and driving has become a national problem, especially with the younger population, and it’s great to see … Continue reading

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I’m Not Gonna Teach You How To Clap, Sing and Bounce Simultaneously, But I Will Teach You What Sorority Recruitment Taught Me About Personal Branding

It’s that time of the year again – sorority recruitment. With the chaos of finding matching outfits, getting girls to clap, sing and bounce simultaneously and constantly talking to girls for what seems like eternity, I only now have stopped … Continue reading

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Hats Off To Moms At The 2012 London Olympic Games

I’m sure like most of you, when I’m not stuck at work or sleeping, my life is consumed by watching the 2012 London Olympics. Although the 15-year-old athletes make me feel like I have accomplished nothing in my lifetime, the … Continue reading

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I Went To Europe And All I Thought About Was Branding

I recently got back from a European vacation with my family, as some of my followers may have noticed by my month blogging hiatus. Although, unfortunately, sick for the majority of the vacation, I still took the time to venture … Continue reading

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Helpful Tips on What To Do in This Crazy World We Call “Personal Branding”

Everyone has some type of a personal brand – whether it be an aspiring actress, a corporate businessman or a couch potato, these individuals strive to embody the brands that best represents themselves. Over the past couple of weeks, while … Continue reading

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New Website!!

To those who follow, you may have noticed I have been a little MIA these past couple of weeks. That is because I was in the processing of publishing my new website, I will be sure to give my latest … Continue reading

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