Category Archives: Rebranding

I Went To Europe And All I Thought About Was Branding

I recently got back from a European vacation with my family, as some of my followers may have noticed by my month blogging hiatus. Although, unfortunately, sick for the majority of the vacation, I still took the time to venture … Continue reading

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How Fast Food Restaurants Got Branding Right

I was sitting on the couch having a lazy Sunday this past weekend when it seemed every other commercial was about fast food. When I wasn’t mesmerized by the delicious food on the screen, I was picking up a theme … Continue reading

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What My Roommates Have Taught Me About Branding

I live in a house of six sorority girls. Yes, you read it right, six. Every day is a new adventure, whether one sets off the smoke alarm due to a cooking disaster (which happens quite often) or one leaves … Continue reading

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What’s In A Name?

Sometimes an organization needs a name change. Whether there’s a merge, a split, or new direction, companies need to be strategic when deciding what name they’ll forever go by. Obviously, every company has a name, but many seem so impersonal. … Continue reading

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