Tag Archives: marketing

I’m Not Gonna Teach You How To Clap, Sing and Bounce Simultaneously, But I Will Teach You What Sorority Recruitment Taught Me About Personal Branding

It’s that time of the year again – sorority recruitment. With the chaos of finding matching outfits, getting girls to clap, sing and bounce simultaneously and constantly talking to girls for what seems like eternity, I only now have stopped … Continue reading

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Hats Off To Moms At The 2012 London Olympic Games

I’m sure like most of you, when I’m not stuck at work or sleeping, my life is consumed by watching the 2012 London Olympics. Although the 15-year-old athletes make me feel like I have accomplished nothing in my lifetime, the … Continue reading

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How Fast Food Restaurants Got Branding Right

I was sitting on the couch having a lazy Sunday this past weekend when it seemed every other commercial was about fast food. When I wasn’t mesmerized by the delicious food on the screen, I was picking up a theme … Continue reading

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Exploring The Kellogg’s Brand

My love for branding wouldn’t exist if it wasn’t for Kellogg’s and Krocodile Krunch. So naturally, Kellogg’s is one of my all-time favorite brands. It may be corny to say that without Kellogg’s my passion for branding would be non-existent, … Continue reading

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A Company Is Much More Than The Products It Offers – Exploring The Kohl’s Brand

Continuing posts on my favorite brands, I am going to explain why Kohl’s is one of the greatest. I believe Kohl’s has continuously proven itself to be a superior brand through the many different platforms it uses to reach the community.  … Continue reading

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Be Like Nike and “Just Do It”

Just Do It. It’s so simple. Still, the Nike brand is able to take this slogan and turn it into a movement. I wouldn’t consider myself a serious athlete (walking to class is as athletic as I get) but even … Continue reading

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What The Oscar Mayer Weinermobile and Birthday Cake Oreos Have In Common

In an age where nearly every idea is copied, innovation is crucial for a brand to be recognized as fresh and modern. Through the years many companies have had this same idea of innovation and their new products/services/deals have continued … Continue reading

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